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Privacy Policy

Last Updated: 07/02/2025

1. Introduction


Welcome to the website for Shupe Lending Group (https://shupelendinggroup.com). We are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains what personal data we collect from visitors and users of our website (the “Site”), how we use and share it, and your rights and choices regarding that information.


As a mortgage brokerage, we comply with the Gramm-Leach-Bliley Act (GLBA) and other applicable federal and state laws, including the California Consumer Privacy Act (CCPA), where applicable.


By using our Site, you acknowledge that you’ve read and understand this Privacy Policy.

2. Information We Collect

 

Personal Information: We may collect personal details you voluntarily provide, including:

  • Contact Information: Name, phone number, email address, and mailing address.

  • Financial Information: Data provided during mortgage applications, such as income, employment, credit history, and Social Security number (where required).

  • Transaction History: Records of interactions and transactions with us.

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Non-Personal Information:

  • Device & Usage Info: IP address, browser type, device type, operating system, pages visited, and time spent on the Site.

  • Cookies & Tracking Tools: We use cookies and similar tools to enhance your experience, improve performance, and personalize content. See Section 7 for more info.

3. How We Use Your Information

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We use the information collected for purposes including:

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  • To Provide Services: Process mortgage applications, verify identities, and deliver products or services.

  • Communication: Respond to inquiries, send updates, and provide support.

  • Legal & Compliance: Comply with laws and regulations, including audits and regulatory requirements.

  • Improvement: Understand how visitors use the Site and improve functionality and content.

4. How We Share Your Information

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We may share your personal information with:

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  • Service Providers: Trusted third parties that support our operations, such as processors, credit reporting agencies, and IT vendors.

  • Affiliates: Shared only as allowed by law.

  • Legal or Regulatory Agencies: When required by law, subpoena, or other legal process.

  • Business Transfers: If there’s a merger, acquisition, or other business change.

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We do not sell your personal information. Limited sharing may occur for joint marketing or legal compliance in line with GLBA and state laws.

5. Your Rights and Choices

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Access & Changes:
You may request access to or corrections of your personal info. You may also request that we delete certain data, subject to legal obligations.

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Marketing Opt-Out:
You can unsubscribe from marketing emails using the link in those messages or by contacting us (see Section 12).

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State-Specific Rights:
California and other state residents may have additional rights, including knowing what data we collect, deleting it, and opting out of data sharing. To exercise those rights, contact us (Section 12).

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Do Not Track:
Our Site does not currently respond to Do Not Track signals.

6. Data Security & Retention

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We use safeguards including encryption, secure storage, and access controls to protect your data.


We retain your information only as long as necessary to provide services, meet legal requirements, and maintain business records.

7. Cookies and Tracking Technologies​

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We use cookies to analyze website traffic, personalize content, and improve your experience. You can manage cookie settings in your browser, though disabling them may impact the Site’s functionality.

 

9. External Links

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Our Site may include links to third-party websites. We are not responsible for the privacy practices or content of those sites. Please review their policies before sharing information.

 

10. Changes to This Policy

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We may update this Privacy Policy from time to time. When we do, we’ll update the “Last Updated” date above. Please check this page periodically for any updates.

11. GLBA Privacy Notice

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We may provide a separate GLBA Privacy Notice that outlines how we collect and share financial data. If there’s a conflict between this Privacy Policy and the GLBA Notice, the GLBA Notice will apply.

12. Contact Us

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If you have questions or requests related to this Privacy Policy, please reach out to us at:

Shupe Lending Group
📞 (813) 526-9631
📧 info@shupelendinggroup.com

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